Time Warner College Scholarships
Commitment to Community Action
Not too very long ago your neighborhood cable television company delivered just that, a basic cable television service. Now, a decade or so later, your neighborhood cable company is no longer. Corporate giants like Time Warner Cable not only provide all levels of cable television service, but other products include cutting edge data transfer systems for private and commercial customers, voice and data systems, like the increasingly ubiquitous high-speed internet service.
Time Warner Cable competes within various markets throughout the U.S. for cable television and Internet service customers. Its most imposing competitors are Comcast Corporation and Charter Communications, both large audio, video and data providers.
Corporate Responsibility Practices
Besides the expected corporate responsibility: to provide sustainable programs in underdeveloped countries, promote environmentally sound business practices, and show a corporate funding face in the event of large-scale natural and man-made disaster, most major American corporations remain perennially committed to especially educational programs here in the States. A lackluster public education system begs for corporate philanthropy and simple assistance like reading and literacy programs at the very least.
TWC and Education: Regional and National Awards
It’s not hard to put two and two together: large cable provider and college scholarship program. Scholarships are one very good way to show direct support for one’s client base, their needs and concerns. It’s also another way just to do something nice in return for community support. Without customer loyalty any company could be dead in the water. TWC provides educational support both directly, through national awards, and indirectly, via regional divisions:
- TWC division in New York and New Jersey provides the Time Warner Cable Scholarship Program to show support for struggling families with “college-bound children.” Applicants must be able to prove the necessary economic need for the awards as well as academic promise. Selected students receive $2,000 to put toward tuition.
- The Southeastern Wisconsin division offers the City of Milwaukee Scholarships. Generous college funds go to over 200 qualified applicants heading off to study broadcast journalism or a closely related course of study.
- The annual TWC Teacher Awards give recognition to another segment of education—inspired and enthusiastic teachers. Candidates from all fifty states are considered for their use of audio, video and data technology as an integral part of the teaching/learning process. Winning teachers receive $2,000 for themselves and earn $3,000 to put toward the nurture of their school’s technological equipment.
