Earn an MBA or Bachelors Degree
One of the core degrees at almost every business school is Marketing. From a Bachelor’s degree to an MBA, there are many levels of schooling offered. Students with this major will know everything about how to promote products and services that people will love.
Marketers know the ins and outs of every product they are presenting to the public. They understand how products are designed, how to better develop them for the public, how to package items and most importantly will know how to promote and advertise. Some companies even have their markets handle public relations, since they normally are constantly interacting with the end user.
A career in marketing isn’t for the lazy. It requires dedication and hard work. There will always be problems that arise, and your boss will look to you to solve them. Each company is different which means that the roles of markets from firm to firm differ. Many small companies with few employees may require their marketers to do more than just marketing. Large firms with many employees may have one marketer managing a bunch of other marketers. With social media gaining traction in today’s world, marketers also need to be experts when it comes to getting the message across via these outlets.
Most marketers do not start out as top execs, however. There is normally a long process whereby you can rise through the ranks of a company. Be ready when you are brought on at an entry-level position. There will be a few competing for promotions, but only those who are the hardest of workers will get their dream position.
Excellent marketers come from all walks of life. Some come from financially stable or wealthy backgrounds, whereas others come from financially distraught backgrounds. Luckily, there are organizations and universities which provide scholarships to those who need financial aid the most. Some funding goes to those who simply need the money, and other funding goes to those who have studied hard and have the grades to earn scholarships.
The Lagrant Foundation is one such company that was created to advance diversity in marketing, advertising, and public relations fields. They offer scholarships, career development workshops, internships, and mentors to minority undergraduate and graduate students. For undergraduate students they offer a $5,000 scholarship. To apply you must submit a two-page essay describing your career goals and what you will do to increase ethnic representation in the fields of marketing, advertising, or public relations. Special consideration is given to students who are actively involved in their schools or communities and have been awarded honors and awards by their respective universities. Also, you must submit a letter of recommendation from a teacher or adviser and your resume. To be eligible, students must have a minimum GPA of 2.75, be majoring in marketing, advertising, or some related field, and be a member of an ethnic group- African American, Native American, Asian American, etc.
Williamson College of Business Administration at Youngstown State University offers specific scholarships for students in each major. Explicitly for marketing majors, they offer four distinct scholarships.
- Advertising Club of Youngstown- these two scholarships are awarded to students who are either Junior or Senior in standing and have GPA’s of at least 3.0. This is a $1,000 award.
- Robert P. Mayberry Sr. – this $700 award goes to a Junior or Senior undergraduate student majoring in Marketing with a focus in Entrepreneurship.
- SCORE (Counselors to America’s Small Business)- Marketing majors with a GPA of 3.0 or greater, and who are Juniors or Seniors are eligible for this scholarship. Two are awarded annually for $500 apiece.
- Mark and Sue Strickland- this scholarship goes to a Marketing major from either Boardman or Poland, who demonstrates financial need and is actively involved in community service.
Stephen F. Austin State University is the teachers college of Texas. Their mission statement is “to provide students a foundation for success, a passion for learning and a commitment to responsible global citizenship in a community dedicated to teaching, research, creativity and service.” The Nelson Rusche College of Business offers scholarships for its students. Marketing students have a few that are specifically designated for them.
- B.L. Deming Oustanding Marketing Award- this scholarship goes to a graduating Marketing major with the highest GPA.
- Eddie and Fran Lovelace Shafer- Marketing majors in Junior or Senior standing are eligible for this award.
- Bruce Charles Trepanier Marketing Scholarship- is designed for disadvantaged students and those with a GPA of 2.5 or less.
Ranked as having one of the top 50 bachelor’s degrees in business administration, the Isenberg School of Management at the University of Massachusetts- Amherst offers an astounding array of degree programs to its students. Their Marketing Department has a curriculum designed to expose students to all fundamental Marketing concepts including consumer behavior, brand strategy, personal selling, product management and promotional strategy. Their Marketing department offers four scholarships to students with this major: the Marketing Faculty Award, Marketing Service Award, William P. “Red” Curtin Award, and the Sara Christie Schewe Memorial Fund.
If you’re looking for the leading marketing program in the country you should consider MIT’s Sloan, Northwestern’s Kellogg or Duke’s Fuqua Schools of Business. Most of these offer general merit and need-based scholarships and are extremely competitive.