Marketing Scholarships
Earn an MBA or Bachelors Degree
You will find degree programs in Marketing from Bachelors to MBA and even Ph.D. at business schools. As a student in marketing you will be taught the A-Z of marketing which may engage you professionally in a variety of specializations. Marketing majors learn all about the design of products and services, the development process and final packaging, and promotion and advertising. Some marketers also handle public relations for a business or company.
Career Requirements
Marketing is fast-paced and very competitive. You will be expected to offer innovative and timely solutions, step up and quickly take on projects. Of course the extent of duties is dependent on the type and size of organization where you will be working. Small companies and businesses will most likely expect you to "wear many hats," so to speak, while a larger company will dole out smaller, more focused duties that may only encompass a few aspects of the larger marketing picture which could consume an entire department of marketing professionals.
Expect to start in an entry-level position, work long hours when necessary and possibly even travel. Most upper level positions are attained through experience and by consistent delivery of outstanding work.
Scholarships
The Lagrant Foundation is dedicated to boosting the numbers of minority or underrepresented students in marketing and advertising and like professions. Lagrant Scholarships award outstanding undergraduate and graduate minority marketing students with up to $20,000 to pursue their education. Criteria include a 2.75 (undergrad) or 3.0 (grad) GPA, full-time enrollment, essay, and letters of recommendation, a professional resume and transcript.
Williamson College of Business at Youngstown State University offers four scholarships specifically designed for Marketing majors. They cover undergraduate students most juniors or seniors. Awards range from $500 to $2,000:
- Advertising Club of Youngstown requires 3.0 GPA
- Robert Mayberry Sr.
- SCORE Scholarship
- Mark and Sue Strickland; need-based.
Austin State University Nelson Rusche College of Business scholarships include:
- L. E. Blanke Junior is a merit-based scholarship.
- Bruce Charles Trepanier Marketing Scholarship is designed for disadvantaged students and those with less than average GPA.
The University of Amherst Isenberg School of Management is a small, but reputable business management school. Isenberg offers a handful of scholarships exclusively designed for their Marketing majors:
- Faculty Award
- Service Award
- William P. "Red" Curtin Award
- Sara Christie Schewe Memorial Fund
The Cleveland Ad Association donates thousands of dollars each year to its student members. The scholarships are ever changing based on current funding, but there are typically plenty open to marketing majors.
The University of Louisiana-Lafayette College of the Arts offers Advertising and marketing students the Acadiana Advertising Federation Applied Arts Scholarship.
AmerenCILCO Minority Scholarship is provided to undergraduates who are under-represented in a number of professional areas including marketing. Ameren is an electric company that serves customers in Illinois and Missouri.
If you're shopping for the leading marketing programs in the country you should consider MIT's Sloan, Northwestern's Kellogg or Duke's Fuqua Schools of Business. Most of these offer general merit and need-based scholarships and are extremely competitive.
