Marketing Management Scholarships
Degrees Lead to Jobs in Product Promotion, Selling and Development
You know a little about Marketing and you have a good concept of what a Manager does, but what exactly is Marketing Management? First of all, no one starts off at the top in a company managing anything unless they have a bundle of experience and already have a proven track record of success.
Students studying for a Marketing Management major will learn all the basics of marketing, including product development, packaging, selling and promotion. You will also receive training in business administration. Expect that companies will require anyone with interests in management to earn a graduate degree.
Be prepared to start at the bottom. Marketing and management positions are all extremely competitive and you will be required to prove your mettle. You will also begin to specialize in a product or service area, which will increase your marketability as you gain experience.
General Scholarships
The CUNA Marketing and Business Development Council offers members the CUNA Marketing Management School Scholarship. Applicants must be members and interested in pursuing marketing in the banking and credit union realm. Awards are $2,000.
Marketing and Management scholarships through Clarion University in Pennsylvania include:
- Paul Y. Kim Advertising Management Scholarship is awarded to an upper-level student who exhibits demonstrated academic and extracurricular accomplishment.
- The Marketing Management Scholarship is offered through the department.
The George Wasserman Distinguished Award in Marketing Management is offered by the McIntire School of Commerce. Recipient will be an outstanding student who synthesizes both marketing and management concepts and is actively pursuing the professional field.
Culverhouse College of Business Administration, part of the University of Alabama, offers the Sales and Marketing Executives of Birmingham Award, which recognizes a student who is on the career track for a position in marketing management.
The Department of Marketing and Management at Fort Hays State University provides both freshman and upper level students with scholarship opportunities:
- Awards of Excellence are given to freshman entering the Management/Marketing department.
- The Commerce Bank award is a merit-based award given to an outstanding student in the major.
- The Robert and Elizabeth Armstrong Scholarship goes to students studying the M&M department at the undergraduate level.
Marketing Management Specialized Scholarships
At the junction of Marketing and Management there is typically an area of specialization, such as Fashion or Automotive.
Northwood University in Michigan offers specializations in Fashion Marketing and Management and Automotive Marketing and Management and dozens of scholarships. Scholarships include:
- Dr. Patricia Naegele FMM Endowed Scholarship is a merit and need-based award.
- Dr. Willa M. Stauffer Fashion Marketing/Management Endowed Scholarship goes to an outstanding all around student. Only requires a 2.5 GPA.
- Chase Auto Finance Annual Scholarship for Automotive Marketing/Management students. Must prove financial need as well as academic acumen.
- The New Car Dealers Association of San Diego County Endowed Scholarship goes to a student in Automotive Marketing and Management; student must be a member of the New Care Dealers Association of San Diego and maintain a 3.0 GPA.
If you're interested in a career in Marketing Management shop around carefully with the business and marketing programs. Many offer general scholarships and grants as well as provide their own options for degree programs and special majors.
