MyRichUncle.com Uses Smart Marketing to Sell Student Loans
August 3rd, 2007With the unfolding of the current fiasco between student loan providers and college financial aid offices, one student loan company has seen the fallout as a marketing opportunity. MRU holdings is using aggressive marketing reminding students of the recent fraud. The WSJ reports:
One of the MRU ads called the relationships between schools and lenders a “racket.” Another said more pointedly, “Before you choose, ask your financial aid office about the lenders on their preferred lender list. Ask if any of these lenders offered kickbacks or incentives to get on the list.”
MyRichUncle is offering a discount on their federally backed Stafford loans and PLUS loans with the hopes of later upselling students on more expensive private student loans.
